January 2020

De Luz American Viticulture Areas (AVA)

To help understand the story of where a wine originates, wineries tend to use American Viticulture Areas (AVA) on their labeling. In October 2017, Heather Petersen, CEO of Sol de Luz Vineyards, began underwriting the process to designate a new AVA in the De Luz foothills adjacent to Temecula Valley. The projected De Luz AVA is a 21,652 acre (33.83 mi2) region in Riverside County, embraced by the Santa Rosa… Read More »De Luz American Viticulture Areas (AVA)